Hyundai Keeps Genesis and Equus in the Family

The Hyundai Genesis and Equus will not become part of an
independent premium brand as recent whispering may have suggested.
Hyundai Motor Co. has officially ruled out the possible plan due to
substantial risk of cost and possible damage to sibling nameplates.
"There are no plans for Hyundai to make a separate brand," 1 said
Vice Chairman Shin Jong-Woon, in an interview at the automaker's
South Korean headquarters.Speaking on the dismissal of the idea,
spokesman Frank Ahrens said, "It's expensive. Dealerships,
marketing, all those things. You don't just spin it off at no
cost...Secondly, you've heard us talk a great deal about trying to
raise the brand perception. And that's the perception for all the
vehicles. So how would it help the brands if we were to cut off our
top level? We are hoping they will help lift the whole
brand."2Hyundai has made a slew of noteworthy advances in recent
years, winning many awards and accolades along the way. However
according to Hyundai executives, there is still a big gap between
their vehicles' actual quality and their perceived quality.2011
Hyundai Genesis At a Glance- Ultra-premium leather seating
surfaces- Steering-wheel-mounted controls- ZF 6-speed automatic
transmission with SHIFTRONIC- Electrochromic side and rearview
mirrors- Electronic Stability Control- Traction Control- ABS-
Chrome-tipped dual exhaust- Heated power front seats- Acoustic
laminated windshield/front-side windows- Lexicon LOGIC surround
sound audio system- In-dash six-disc CD changer2011 Hyundai Equus
At a Glance- Vehicle Stability Management System- Pick-up and
drop-off maintenance- Electronically-controlled air suspension-
19-Inch chrome alloy wheels with staggered-width tires- Reclining,
massaging, heating and cooled back seat- Lexicon LOGIC surround
sound audio system- Premium navigation system- Rear-wheel drive-
Nine airbags- ZF 6-Speed transmission with SHIFTRONIC- 4.5-liter
TAU V6 engine- iPad users' manual- Continuous Dampening ControlFor
complete specs on either the Hyundai Genesis or Equus, contact
World Hyundai of Matteson today. We're happy to compare vehicles
and set up a test drive.