Strategic Vision has global experience developing tools to
measure decision-making, human behavior, attitudes, and
perceptions. Now, in its 14th year as the automotive industry's
most comprehensive "value study", the organization has announced
the leaders of its Total Value Index for 2010. The 2011 Hyundai
Sonata earned the highest Total Value Index in the history of the
study - in all segments, including luxury. "Typically we do not
include 'early-next-calendar-year' launch models in our current
calendar year studies, but in the case of the 2011 Hyundai Sonata,
its performance was so outstanding, we created a new "Special Total
Value Award" just to recognize a truly superior value
accomplishment," says Darrel Edwards, Ph.D., Founder and Chairman,
Strategic Vision.1Strategic Vision's praise for the Hyundai Sonata
doesn't end there. Even under the closest scrutiny, the new Sonata
is undeniably a winner. "When the data came back on the 2011
Hyundai Sonata, it was so impressive it prompted us to re-examine
it several times to be certain," says Alexander Edwards, President,
Strategic Vision. "The findings were solid with particular
superiority among owners ranking Value for Money, Technical
Innovation, Standard Equipment, Fuel Economy and a great Warranty
all wrapped in a vehicle with eye-catching styling."2It would be
enough if Hyundai beat out all other competitors with the Sonata's
score and pushed Strategic Vision to create a unique award. But,
the Korean automaker was successful with its 2010 models as well.
Within the Near-Luxury Car segment, the Hyundai Genesis earned the
second highest score. With 852 points, it beat out segment leaders
such as the Mercedes-Benz GLK and Audi A8.
SOURCE1,2http://www.strategicvision.com/press_release.php?pr=38
No comments:
Post a Comment